Blogging Fundamentals

By Owen Jones

Web publishing or web logging (blogging) continues to increase in popularity, and even more so since the introduction of internet marketing (IM). These days, modern, aware corporate businessmen and even business employees, use blogs to build up their relationships with their clients. They publish their company's expertise, culture and any other information, which can help increase the customer's interest in their products and services.

On the other hand, not only businessmen make use of the world of blogging, everyday computer users do too. Not only can they express their opinions and thoughts to others, but they can also earn money in more ways than one. For example: from selling ad space to promoting expert services, which in turn can build their reputation as a an expert.

If you are contemplating entering the blogosphere, you must be prepared for the problems you might encounter in certain areas of blogging such as: choosing, installing and configuring your blogging software. However, because the collection of configurations varies considerably, a newbie blogger can still get confused. The tools are not the only hurdles you have to overcome, it is also the terminology used in blogging.

Tools for Blogging: Generally speaking, the software tools for your blog greatly depend on your webspace provider. For example, RSS functionality can be absent from one provider but present in another. Furthermore, some blogging software tool providers can cost as little as $4 each month depending on the quality of service you choose, while others can be used for free but perhaps with more limited resources.

Choosing the right software depends on you of course. If you have enough money to pay for a blog or if you want to really get serious about blogging and hope to earn cash in the future, which is always a distinct possibility, you also have the choice of buying blogging software. However, if you are a beginner blogger, it might be more advisable to begin with one of the free blogs on the Internet.

Fortunately, some webspace providers that charge for their services also offer free trial periods, which range from 10 to 30 days. This is an excellent opportunity to try the services they offer without paying any money. When you find a provider with which you are comfortable and which offers the services you require, you can always use their free trial periods to the full extent before paying.

Blogging Terminology: a blogging community is a lot like a secret society and like most secret societies, it has its own secret language, which you will have to learn too. Although, Internet-savvy individuals might already know many of these terms, it might be a little bit more difficult for those with limited or no background in blogging whatsoever.

The most important term in blogging is 'post'. A post occurs whenever you (or someone else) place an update to your blog. Secondly, because blogs are a kind of communication, people might also like to leave a remark about a previous post. If your readers leave a message regarding your published content, this message is referred to as a 'comment'. It is customary that, the comments are labeled and time-stamped to allow you and other readers to see who posted the comment and when it was posted.

'Comment spam' is a term that refers to when a single reader continuously repeats the same comment over and over again or leaves comments that advertise his products although they are completely unrelated to the main post. This can be a headache for the blogger as the blog can be used or hijacked by the spammer to promote other blogs or Web sites.

These are three of the most important new terms that you can encounter in blogging. Trial and error will help you understand the other terminology involved in blogging, it's not that difficult.

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