How To Super-Power WordPress For SEO
Wordpress out of the box allows standard management of the primary SEO meta data. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to alter the page title and page meta description.
The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack allows you you to change the most significant page elements - page title and page description. It also permits you to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000's.
Page Title tags
This is the No1 SEO element to manipulate. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.
Ideally the page title consists only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (
Just like with a book the page title of an HTML page is the most significant component. Never leave this element to chance. Make sure you use keywords in the title.
If your page needs to stretch to cover 2 or 3 keywords we have learned that you can still get effective rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.
Even though it is best to keep the page title just to the keywords you want to rank for, if you are a branded company you will also most likely need to add in your brand name so that it is displayed on Google in your search listing.
Page Descriptions Meta Tags
This element is NOT used by search engines for ranking purposes. All The Same, virtually all search engines will use this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. At other times Google will use the first piece of text that it can find on the page. On Flash pages this can be an issue considering there is no actual text content. This is one reason why you should always add at least one sentence of HTML text on a Flash based page so Google and other search engines have something meaningful to display in the search results.
By having a good description it will increase your click through rates because the text will be more engaging to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to--0 characters or less this is even better seeing Google sometimes adds a date to the opening of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listing
Changing the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
SEO Magic Webs SEO Pack
http://www.seo-magic-webs.com/wp-content/uploads/2009/10/seo-services-SEO-pack-settings1.jpg
The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack allows you you to change the most significant page elements - page title and page description. It also permits you to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000's.
Page Title tags
This is the No1 SEO element to manipulate. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.
Ideally the page title consists only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (
Just like with a book the page title of an HTML page is the most significant component. Never leave this element to chance. Make sure you use keywords in the title.
If your page needs to stretch to cover 2 or 3 keywords we have learned that you can still get effective rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.
Even though it is best to keep the page title just to the keywords you want to rank for, if you are a branded company you will also most likely need to add in your brand name so that it is displayed on Google in your search listing.
Page Descriptions Meta Tags
This element is NOT used by search engines for ranking purposes. All The Same, virtually all search engines will use this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. At other times Google will use the first piece of text that it can find on the page. On Flash pages this can be an issue considering there is no actual text content. This is one reason why you should always add at least one sentence of HTML text on a Flash based page so Google and other search engines have something meaningful to display in the search results.
By having a good description it will increase your click through rates because the text will be more engaging to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to--0 characters or less this is even better seeing Google sometimes adds a date to the opening of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listingChanging the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
SEO Magic Webs SEO Pack
http://www.seo-magic-webs.com/wp-content/uploads/2009/10/seo-services-SEO-pack-settings1.jpg
About the Author:
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By Dimas Prast
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