A Crisis With An Opportunity
How we should react when economy slows down.
When the global financial market is in turmoil the first thing most people think of doing is holding onto things and cutting expenditure. And they automatically assume (because the newspapers tell them) that everyone is acting that way.
Everyone ISN`T acting that way of course. In fact, some people and some businesses thrive no matter where the economy is going. And when you look for why that is, you find that the answer often lies in a simple place where most people have never even looked. Let's explore together.
When a 'down' current comes, no matter what it is, the most effective solution is to rise above it. When we go with the down current we sink with the tide and have to wait, suffocating, until the tide changes.
The fact is that when we know our strength and can hold sway over ourselves, we can rise above the mundane and not worry about what is going on all around. Let us visualise it properly.
'Go-getters' or 'Go-providers'
Let's say we want more - more profits, a pay raise, more holidays, more freedom, and more opportunities.
When we yearn for a thing, our response is to try to get it. By that yardstick everybody is a 'Go-getter'. And a 'go-getter' is understood as a dynamic, enterprising person with leadership qualities. Such an attitude is a prime requirement for succeeding in life as we understand it. Nevertheless, there is an innate conundrum. When these approaches are put into practice, there are certain unanticipated, though unavoidable upshots.
Because after 'getting' and 'having' it what tends to follow is 'losing' it. We either lose it physically or we lose interest in what it was we got.
Then our interest swings to something else. This continuous swaying of interest is the biggest issue; the widening interests becoming a never-ending circle of desires so that we are never satisfied with what we have. It becomes a sort of junk food dependency!
So what if we turned our 'desire to get' into a desire to provide?
Most of you are aware that the act of providing gives a sense of fulfillment. This ensues from gratefulness and not from panic or avarice. A person can go on providing more and receive more and know full satisfaction in the voyage of life.
Our abundant and providing attitude creates abundant and providing clients and team mates while our cost awareness and 'getting approach' would draw towards us only similar clients and team mates. And those are the type of people we would not like to be friends with!
Creative capitalism
Most enterprises are conscious of this now. Companies have now started providing for others in myriad ways. A complete change has come over as companies understand how the idea of giving is crucial to their business. In an article in TIME Magazine in July 2008, it was Bill Gates who coined the word 'Creative Capitalism.'
He opined that the idea of providing for others could become a crucial factor in encouraging people to buy one product rather than another.
The essence of what he says is that when a business has ties with the idea of giving in one way or other, it is bound to be more tempting to others. It stands out above thousand businesses the attributes of which are similar.
Creative Capitalism is concerned about reaching higher than what we might reconcile for to arrive at where we hoped to arrive. When we can make the most of our design and inspiration in a way that assists and fosters the larger community of nations and continents, we are preventing the wastage of supplies, endeavours and capacities to succeed. Then we are crafting the most authentic success for ourselves and for the financial stability of the countries across the world.
The attraction of effective giving
The initiative of bigger enterprises to contribute back to the society is known as Corporate Social Responsibility or CSR. It is fast becoming mandatory for large corporations to do so. Still, when it is done for image building or as a mere compulsion, public may eventually realise the truth. Nevertheless, it is a face-saving mechanism.
Individuals and enterprises that 'contribute', appeal to everyone. Their fervour and conviction about what they do are acknowledged by the people with whom they build up relationships. This acknowledgement is in addition to the official public relations campaign of the establishment.
What is likely to be the upshot if some of the capital meant for marketing is apportioned for contributions?
From the act of giving rises something that transcends us. The act of contributing results in revelation. And this revelation ensues only when it reverberates across those whom we want to arouse. And we are aroused when we become part of the happening totally. We cannot be satisfied with the narratives that are passed on to us. Those tales have to be lived in. in the end it is human nature to yearn for the satisfaction of making our own donation - to our kith and kin and organizations and society.
Transaction-based giving causes it to happen on its own
A far better atmosphere for donating has become possible because of an idea (or we can call it a 'phenomenon') by the name Buy1GIVE1 (Buy One Give One). Buy1GIVE1 is the abode of transaction-based giving. Transaction-based giving overhauls everything. Let us put to use our resourcefulness and decide why.
How wonderful is the situation where every time someone buys an ice cream, a child somewhere in an underprivileged country gets a cup of milk?
Equally exemplary would be the situation where whenever someone subscribes to a magazine, a tree would instantly get planted in a barren patch in another continent? Or, if every time one eats a hamburger another would instantly get at least a handful of rice?
Or let's say you're being coached in your business. How interesting would it be to know that a child was educated for one month as a direct result (and by the way, all it cost the coaching company to do that was 60 cents per day).
Or maybe even the speaker you hire for your conference makes sure that kids who can't speak (because of facial deformities) now can by automatically giving back to a worthy cause connected to those kids. All of a sudden, you feel good too because you've done some good!
Imagine the perfect scenario where transaction-based giving can be applied in one's own special manner to correspond with the available products and services to include every member of the group and customers. It is possible.
The real win-win economy
Business ventures, on a global basis, have already internalized the efficacy of this transaction-based giving. A case in point is TESCO, one of the foremost supermarket chains of UK. The company's programme ensures that a Kenyan child gets a school uniform when someone buys a pair of school trousers from them.
Volvic is a Mineral Water Company that launched its scheme of transaction-based giving program last year. They help the cause of making wells in Africa. They call the scheme Buy1 GIVE 10 as it helps in generating a flow of 10 litres of water in the well, by every single litre of water they sell.
Lesser to middle level businesses have now begun to spearhead the movement of increasing the idea of global giving through Creative Capitalism. Buy1GIVE1 (www.b1g1.com), a Singapore-based Social Enterprise came up with a procedure that has turned this transaction-based giving into something each and every human being can be part of.
Buy1GIVE1 is the home of the most impactful transaction-based giving in the world because it connects any business of any size to any cause in the world. It's creating a global community of business givers and for SME`s, Buy1GIVE1 connects businesses, their customers AND charities in a way that hasn't been done before. And it all happens automatically.
Any person can become a citizen of this phenomenon of global giving merely by getting a Buy1GIVE1 `VISA` directly off the Buy1GIVE1 site at www.b1g1.com. Those who have their own enterprise can become a B1G1 Business through applying online and selecting the charity and the primary service or product for launching the giving. Buy1GIVE1 forwards the entire contribution amount to their international Worthy Cause Partners (more than 528 projects are available for members to choose from) thereby making their contributions highly productive.
Have you considered?
* Half the population of the globe -about three billion people-is forced to survive on less than two dollars a day.
* Nearly a billion people entered the 21st century unable to read a book or sign their name.
* According to UNICEF, 30,000 children die each day due to poverty. That is about 210,000 children each week, or 20 children every minute.
* Just 12% of the people worldwide utilize 85% of the water available for human consumption. And this 12% does not belong to any of the underdeveloped countries.
* About a billion people have no access to minimum health care facilities.
* Rainforests of about 63,000 sq. miles get destroyed every year.
Data From Global Issues
Buy1GIVE1 Businesses-check out these examples
* Buy1BUILD1 (www.sunsplashhomes.com, www.arkgroup.com.au)
* Learning to learning (www.kipmcgrath.com.au)
* Medical practice providing medical benefits (www.primanora.com)
* Phone card to human interaction (www.ultimatecomms.com)
* Mind Expansion to curing (www.meditate.com.au)
* Losing weight to feeding children (www.bodychain.com)
* Blind installation to lighting up schools (www.blindscouture.com.au)
* Socks for protecting feet from frostbite (www.socksforhappypeople.com)
* Coaching to train social entrepreneurs (www.b1g1forcoaches.com)
* And for full details, just log on to www.b1g1.com.
Finding what we are looking for-Nature gives us the clue
So let's begin again from where we had set off-financial instability and succeeding in having what we need. The requirements are in reality quite clear-cut. It is just a triumvirate starting with the letter C - correlation, cooperation and community.
When we can collaborate instead of isolate and when we can create an effective way to add to each other instead of taking away from each other, we discover there is so much abundance and resource already available in our world. And when we connect, not just with each other but with our true selves, we discover something really interesting-that we're all ONE. Then we understand how easy it is to create a global community from something as simple as giving.
And nature gives us a real clue to that.
In the wild, all types of insects cross-fertilize plants to create fruits and flowers of endless varieties benefitting men and animals alike. The perfect give and take pattern was there even before civilizations started.
When a crisis hits the world, we can see an opportunity to get back to the simplicity. It is now actually time to be grateful for what we have in order for us all to keep thriving.
And when you choose to start giving today, you will feel so much better despite the economic challenges. And when you feel better you will discover a renewal of hope and you will remember all tides change and the down will soon be up. Giving today is the one thing that you can do to change everything.
When the global financial market is in turmoil the first thing most people think of doing is holding onto things and cutting expenditure. And they automatically assume (because the newspapers tell them) that everyone is acting that way.
Everyone ISN`T acting that way of course. In fact, some people and some businesses thrive no matter where the economy is going. And when you look for why that is, you find that the answer often lies in a simple place where most people have never even looked. Let's explore together.
When a 'down' current comes, no matter what it is, the most effective solution is to rise above it. When we go with the down current we sink with the tide and have to wait, suffocating, until the tide changes.
The fact is that when we know our strength and can hold sway over ourselves, we can rise above the mundane and not worry about what is going on all around. Let us visualise it properly.
'Go-getters' or 'Go-providers'
Let's say we want more - more profits, a pay raise, more holidays, more freedom, and more opportunities.
When we yearn for a thing, our response is to try to get it. By that yardstick everybody is a 'Go-getter'. And a 'go-getter' is understood as a dynamic, enterprising person with leadership qualities. Such an attitude is a prime requirement for succeeding in life as we understand it. Nevertheless, there is an innate conundrum. When these approaches are put into practice, there are certain unanticipated, though unavoidable upshots.
Because after 'getting' and 'having' it what tends to follow is 'losing' it. We either lose it physically or we lose interest in what it was we got.
Then our interest swings to something else. This continuous swaying of interest is the biggest issue; the widening interests becoming a never-ending circle of desires so that we are never satisfied with what we have. It becomes a sort of junk food dependency!
So what if we turned our 'desire to get' into a desire to provide?
Most of you are aware that the act of providing gives a sense of fulfillment. This ensues from gratefulness and not from panic or avarice. A person can go on providing more and receive more and know full satisfaction in the voyage of life.
Our abundant and providing attitude creates abundant and providing clients and team mates while our cost awareness and 'getting approach' would draw towards us only similar clients and team mates. And those are the type of people we would not like to be friends with!
Creative capitalism
Most enterprises are conscious of this now. Companies have now started providing for others in myriad ways. A complete change has come over as companies understand how the idea of giving is crucial to their business. In an article in TIME Magazine in July 2008, it was Bill Gates who coined the word 'Creative Capitalism.'
He opined that the idea of providing for others could become a crucial factor in encouraging people to buy one product rather than another.
The essence of what he says is that when a business has ties with the idea of giving in one way or other, it is bound to be more tempting to others. It stands out above thousand businesses the attributes of which are similar.
Creative Capitalism is concerned about reaching higher than what we might reconcile for to arrive at where we hoped to arrive. When we can make the most of our design and inspiration in a way that assists and fosters the larger community of nations and continents, we are preventing the wastage of supplies, endeavours and capacities to succeed. Then we are crafting the most authentic success for ourselves and for the financial stability of the countries across the world.
The attraction of effective giving
The initiative of bigger enterprises to contribute back to the society is known as Corporate Social Responsibility or CSR. It is fast becoming mandatory for large corporations to do so. Still, when it is done for image building or as a mere compulsion, public may eventually realise the truth. Nevertheless, it is a face-saving mechanism.
Individuals and enterprises that 'contribute', appeal to everyone. Their fervour and conviction about what they do are acknowledged by the people with whom they build up relationships. This acknowledgement is in addition to the official public relations campaign of the establishment.
What is likely to be the upshot if some of the capital meant for marketing is apportioned for contributions?
From the act of giving rises something that transcends us. The act of contributing results in revelation. And this revelation ensues only when it reverberates across those whom we want to arouse. And we are aroused when we become part of the happening totally. We cannot be satisfied with the narratives that are passed on to us. Those tales have to be lived in. in the end it is human nature to yearn for the satisfaction of making our own donation - to our kith and kin and organizations and society.
Transaction-based giving causes it to happen on its own
A far better atmosphere for donating has become possible because of an idea (or we can call it a 'phenomenon') by the name Buy1GIVE1 (Buy One Give One). Buy1GIVE1 is the abode of transaction-based giving. Transaction-based giving overhauls everything. Let us put to use our resourcefulness and decide why.
How wonderful is the situation where every time someone buys an ice cream, a child somewhere in an underprivileged country gets a cup of milk?
Equally exemplary would be the situation where whenever someone subscribes to a magazine, a tree would instantly get planted in a barren patch in another continent? Or, if every time one eats a hamburger another would instantly get at least a handful of rice?
Or let's say you're being coached in your business. How interesting would it be to know that a child was educated for one month as a direct result (and by the way, all it cost the coaching company to do that was 60 cents per day).
Or maybe even the speaker you hire for your conference makes sure that kids who can't speak (because of facial deformities) now can by automatically giving back to a worthy cause connected to those kids. All of a sudden, you feel good too because you've done some good!
Imagine the perfect scenario where transaction-based giving can be applied in one's own special manner to correspond with the available products and services to include every member of the group and customers. It is possible.
The real win-win economy
Business ventures, on a global basis, have already internalized the efficacy of this transaction-based giving. A case in point is TESCO, one of the foremost supermarket chains of UK. The company's programme ensures that a Kenyan child gets a school uniform when someone buys a pair of school trousers from them.
Volvic is a Mineral Water Company that launched its scheme of transaction-based giving program last year. They help the cause of making wells in Africa. They call the scheme Buy1 GIVE 10 as it helps in generating a flow of 10 litres of water in the well, by every single litre of water they sell.
Lesser to middle level businesses have now begun to spearhead the movement of increasing the idea of global giving through Creative Capitalism. Buy1GIVE1 (www.b1g1.com), a Singapore-based Social Enterprise came up with a procedure that has turned this transaction-based giving into something each and every human being can be part of.
Buy1GIVE1 is the home of the most impactful transaction-based giving in the world because it connects any business of any size to any cause in the world. It's creating a global community of business givers and for SME`s, Buy1GIVE1 connects businesses, their customers AND charities in a way that hasn't been done before. And it all happens automatically.
Any person can become a citizen of this phenomenon of global giving merely by getting a Buy1GIVE1 `VISA` directly off the Buy1GIVE1 site at www.b1g1.com. Those who have their own enterprise can become a B1G1 Business through applying online and selecting the charity and the primary service or product for launching the giving. Buy1GIVE1 forwards the entire contribution amount to their international Worthy Cause Partners (more than 528 projects are available for members to choose from) thereby making their contributions highly productive.
Have you considered?
* Half the population of the globe -about three billion people-is forced to survive on less than two dollars a day.
* Nearly a billion people entered the 21st century unable to read a book or sign their name.
* According to UNICEF, 30,000 children die each day due to poverty. That is about 210,000 children each week, or 20 children every minute.
* Just 12% of the people worldwide utilize 85% of the water available for human consumption. And this 12% does not belong to any of the underdeveloped countries.
* About a billion people have no access to minimum health care facilities.
* Rainforests of about 63,000 sq. miles get destroyed every year.
Data From Global Issues
Buy1GIVE1 Businesses-check out these examples
* Buy1BUILD1 (www.sunsplashhomes.com, www.arkgroup.com.au)
* Learning to learning (www.kipmcgrath.com.au)
* Medical practice providing medical benefits (www.primanora.com)
* Phone card to human interaction (www.ultimatecomms.com)
* Mind Expansion to curing (www.meditate.com.au)
* Losing weight to feeding children (www.bodychain.com)
* Blind installation to lighting up schools (www.blindscouture.com.au)
* Socks for protecting feet from frostbite (www.socksforhappypeople.com)
* Coaching to train social entrepreneurs (www.b1g1forcoaches.com)
* And for full details, just log on to www.b1g1.com.
Finding what we are looking for-Nature gives us the clue
So let's begin again from where we had set off-financial instability and succeeding in having what we need. The requirements are in reality quite clear-cut. It is just a triumvirate starting with the letter C - correlation, cooperation and community.
When we can collaborate instead of isolate and when we can create an effective way to add to each other instead of taking away from each other, we discover there is so much abundance and resource already available in our world. And when we connect, not just with each other but with our true selves, we discover something really interesting-that we're all ONE. Then we understand how easy it is to create a global community from something as simple as giving.
And nature gives us a real clue to that.
In the wild, all types of insects cross-fertilize plants to create fruits and flowers of endless varieties benefitting men and animals alike. The perfect give and take pattern was there even before civilizations started.
When a crisis hits the world, we can see an opportunity to get back to the simplicity. It is now actually time to be grateful for what we have in order for us all to keep thriving.
And when you choose to start giving today, you will feel so much better despite the economic challenges. And when you feel better you will discover a renewal of hope and you will remember all tides change and the down will soon be up. Giving today is the one thing that you can do to change everything.
About the Author:
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By Dimas Prast
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